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Monday, March 10, 2025

ONLINE APP TO COMBAT ILLICIT TRADE LAUNCHED IN NAIROBI

The Anti counterfeit agency (ACA) has boosted it's fight against counterfeit goods by launching a cutting edge online solution that enhance market surveillance, consumer protection and enforcement efforts.

Speaking in a media briefing at the Anti counterfeit agency offices in Nairobi Dr Robi Mbugua Njoroge executive director ACA said the online tool will transform enforcement by providing real time verification of product authenticity.

The Bleep App is designed to empower enforcement agencies and business by offering instant authentification of goods.users can scan a product to verify it's authenticity report suspicious items and contribute to a growing intelligence database that strengthen anti counterfeit efforts.

According to Fred Muwema chairman ACN Uganda this launch will boost regional collaborations since counterfeit trade is borderless.

Kenya has been in forefront of intellectual property (IP) protection with innovations such as the IP recordation system and the Anti counterfeit intergrated management systems (AIMS).The introduction of Bleep App intergrating AI blockchain and big data base will disrupt illicit trade networks.

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