Lead by Rev. Dr. Makau the BCLB is encouraging gaming companies to integrate CSR into their long-term business models not as charity, but as accountability even as public debate around gaming regulation and ethical corporate behavior intensifies in Kenya, the Betting Control and Licensing Board (BCLB) continues to play a critical role in guiding the industry toward greater transparency, responsibility, and social accountability.
This shift was clearly demonstrated during the launch of “Changing Lives – Powered by Bangbet”, an initiative that reflects the evolving standards now expected of gaming operators.
In an event held at Lord Erroll Gardens, the launch brought together representatives from government, healthcare institutions, civil society, and the media. Bangbet announced Hospital Support Fund, created to support vulnerable patients unable to leave hospital due to unpaid bills. Bangbet committed Ksh 1,000,000 to St. Mary’s Hospital, one of Nairobi’s most trusted faith-based healthcare facilities.
According to Rev Dr. Jane mwikali Makau the chairperson of BCLB “This noble act is a shining example of the kind of impact we expect and encourage from all licensed operators,Bangbet Ltd has demonstrated that the gaming industry can operate with integrity, compassion, and public interest at its core,We regulate not just to enforce rules, but to inspire responsibility".
Speaking during the event Bangbet CEO David Gichuchi echoed this sentiment, stating that the company was deliberate in separating its CSR work from its commercial identity. “This is not about promotion. It’s about purpose. We are committed to using our platform to support real stories of hope and growth,” he said. “Our engagement with the BCLB helped shape how we approached every detail of this initiative.”
The hospital support fund, the event included the symbolic recognition of “Friends of Bangbet” a group of Kenyans who were presented with empowerment tools like motorcycles and household electronics, selected for their resilience and community engagement. These gifts, though not large-scale, were life-changing for the recipients and presented with dignity, not spectacle.
St. Mary’s Hospital thanked Bangbet louding the intervention as a lifeline. Sister Dr. Rose Nafula, the hospital’s CEO said “This act of compassion restores hope to families and relieves pressure on the healthcare system. The support is deeply appreciated.”
The event adhered strictly to BCLB guidelines. No betting services were promoted. No branding activations took place. Instead, the focus remained entirely on social impact.
